Personal Brasil Incoming DMC is present at BTL – Better Tourism Lisbon Travel Market 2026, reinforcing its role as a strategic Brazil DMC for the Portuguese market and strengthening the positioning of Brazil as a premium long-haul destination.
BTL is more than a tourism trade fair. It is a platform for building partnerships, aligning commercial strategies and presenting structured, competitive and market-ready Brazil travel products to European tour operators.
Special BTL Edition: South Brazil as a Strategic Focus
For this edition of BTL, Personal Brasil Incoming launches a special digital brochure focused on South Brazil, highlighting Paraná and Santa Catarina as key growth regions for the Portuguese market.
The South of Brazil offers a unique combination of:
Strong European heritage
Organized cities and infrastructure
Award-winning gastronomy and wine
Impressive natural landscapes
Safety, comfort and authenticity
This is a Brazil that naturally resonates with Portuguese travelers culturally familiar, yet distinctively Brazilian.
Featured itineraries include programs combining Curitiba, Foz do Iguaçu and Florianópolis, as well as routes integrating Joinville, Pomerode, Blumenau, Balneário Camboriú and São Francisco do Sul. These products are designed for travelers seeking balanced experiences that combine culture, nature and quality services.
TAP Air Portugal Direct Flights: A New Era of Connectivity
The timing could not be more strategic.
The upcoming TAP Air Portugal direct flight between Lisbon and Curitiba, along with the established direct flight between Lisbon and Florianópolis, significantly enhances air connectivity between Portugal and South Brazil.
These direct routes strengthen Paraná and Santa Catarina as accessible and commercially viable destinations for Portuguese tour operators. Improved connectivity means shorter travel times, easier combinations and more competitive product development particularly for multi-destination itineraries within South Brazil.
For operators, this represents a clear opportunity to expand Brazil portfolios beyond traditional gateways and position South Brazil as a primary entry point.
From Promotion to Experience: Recent Famtrip in Santa Catarina
Beyond trade presence and product development, Personal Brasil Incoming continues to invest in on-the-ground engagement.
From February 7th to 13th, we hosted an exclusive famtrip with three partner tour operators from Portugal, visiting Florianópolis, Joinville and São Francisco do Sul.
This immersive experience allowed partners to understand Santa Catarina beyond brochures experiencing its Azorean heritage, innovation hubs, coastline, gastronomy and tourism infrastructure first-hand.
For us, effective destination promotion is built on experience, credibility and long-term partnerships.
A Structured Brazil for a Demanding Market
At BTL 2026, Personal Brasil Incoming presents a Brazil that is not only inspiring but structured, connected and ready.
With strengthened air access via TAP, curated South Brazil itineraries and consistent local operation, we continue to position ourselves as a trusted incoming DMC in Brazil, aligned with the expectations of the Portuguese and European markets.
South Brazil is gaining momentum.
And Personal Brasil Incoming is ready to lead this next chapter.
